︎

︎SHENZHEN,CHINA
︎DESIGNER,ART DIRECTOR
©️CARRIEYANGISHERE

︎DESIGN,ART DIRECTOR
︎GUANGDONG,SHENZHEN







LOHO


︎ GLASSES ARE ALSO STYLING
︎ POSTER/ ROAD SHOW / ACTIVITY/DESIGN / STORE 


︎︎︎ DESIGN
︎︎︎ VISUAL MERCHANDISE


Glasses are the image —what loho wants to convey and hope to be remembered by the public.Young, trendy, and accessories-oriented, on this basis, the offline roadshow is designed. The theme of this time is "style up". The extended design of graphics and color matching are relatively public. The exhibition venue is in a dazzling shopping mall, and the transmission of information is Be direct and eye-catching within the brand’s specifications.

眼镜即形象——是loho所想要传达、希望被大众记住的品牌愿景。
年轻、潮流、配饰化，在这些关键词的基础上对2023年的线下路演进行设计。这次的主题为“style up”，展会地位于较为令人眼花缭乱的购物中心，图形的延伸设计及配色都需要醒目，反之文本信息的传递要更简约直白。



︎︎︎ MADEBYME
︎︎︎ LOOKBOOK
︎︎︎ BRAND IMAGE






CARRIE IS HERE   CARRIE IS HERE  CARRIE IS HERE    CARRIE IS HERE   CARRIE


ROADSHOW。

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陈列设计。


Responsible for the main graphic design of LOHO display. Offline stores cover more than 200 cities across the country. The supply of materials is changed simultaneously. In the early stage and during the design process, it is necessary to inspect stores of different specifications and understand the revenue feedback of the same store personnel to deepen Based on my understanding of shopping mall shopping habits, this set of road show materials was designed by me in early 2023 and will still be used in 2024. According to feedback from the person in charge of display, the effect is great.


LOHO线下门店覆盖全国两百多个城市，物料的供给均同步更换，在设计前期及过程中需对不同规格的门店进行考察以及同门店人员了解营收反馈，加深对商场购物人员习惯的了解，这套路演物料是本人于2023年初所设计，延续止2024年依旧有使用，今年同陈列负责人联系，反映效果较佳。






MATERIALS。

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物料。


















KV。

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主KV。


The online countdown and LED KV are both presented with simple dynamic effects. The auxiliary graphics are re-created with glass materials, and the key information on the screen is set off with the main colors of the road show.

线上倒计时及led的kv均以简易的动态效果呈现，将辅助图形用玻璃材质进行二次创作，画面的重点信息则用路演主色调进行衬托。








2024。

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2024打卡返图。







2023THE STORE。

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2023门店实景图。



This year, we collected some returned pictures of offline stores in Beijing. The current activities are still extended with this color system and main graphics.
今年搜集到位于北京的线下门店的部份返图，目前的活动依旧以该色系及主图形来延展。