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︎SHENZHEN,CHINA
︎DESIGNER,ART DIRECTOR
©️CARRIEYANGISHERE

︎DESIGN,ART DIRECTOR
︎GUANGDONG,SHENZHEN










ART DIRECTION。

︎︎︎

担任美指。






Taking "modern, gorgeous, and light luxury" as the brand DNA, it integrates the design language of the East and the West, and integrates.The ingenious and ingenious craftsman skills create a masterpiece with both fashionable style and long-lasting ingenuity. LILY MLLE attaches great importance to product concept, artistic aesthetics, The intersection of color levels, through the brand philosophy of light luxury and gorgeous, opens a new vision of the original design of light jewelry.


以“摩登、华丽、轻奢”为品牌DNA，融汇东西古今的设计语言，结合巧夺天工的工匠技艺，成就兼具时尚格调与恒久匠心的臻赏之作。LILY MLLE重视产品理念、艺术美学、色彩层次的相互交汇，通过轻奢而华丽的品牌哲学，开启轻珠宝原创设计的新视野。







BRAND IMAGE


︎ LILYMLLE
︎ 2022/S/S BRAND IMAGE


︎︎︎ ART DIRECTION


The shooting of the character image film is inspired by the four seasons, using time as the concept foreshadowing, visually presenting spring, summer, autumn and winter, so that each product with different styles can be expressed in a suitable way. Still life shooting is required for drainage and promotion. Because the consumer group and actual group positioned by the brand in the early stage are relatively vague, so the direction of different scenes will be tried a little bit.


人物形象片的拍摄灵感源于四季，以时间做为概念铺垫，将春夏秋冬以视觉呈现，使每款风格迥异的产品都能得到与之契合的表达。静物拍摄则为引流推广所需，因品牌前期所定位的消费群体及实际群体较为模糊，所以不同场景的走向都会稍加尝试。