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︎SHENZHEN,CHINA
︎DESIGNER,ART DIRECTOR
©️CARRIEYANGISHERE

︎DESIGN,ART DIRECTOR
︎GUANGDONG,SHENZHEN





LILYMLLE


︎ JEWELRY BRAND
︎ BRANDING / VISUAL IDENTITY / PACKAGING /DESIGN / CAMPAIGN / POSTER


︎︎︎ DESIGN
︎︎︎ ART DIRECTION


LILY MLLE's visual identity system is based on light jewelry and light fashion. It is different from the design of the product itself. The packaging diverges around the keyword "light", focusing on conveying nature, daily life, romance, and relaxation, so that the concept of jewelry is closely related to consumers. Shorten the distance between jewelry and consumers, and create fashion accessories suitable for different occasions.

LILY MLLE视觉识别系统以轻珠宝、轻时尚为基准，区别于产品本身的设计，包装围绕“轻”一关键词发散，着重传达自然、日常、浪漫、松弛，使珠宝这一概念与消费者之间缩短距离， 打造适合不同场合的时尚饰品 。




︎︎︎ MADEBYME
︎︎︎ LOOKBOOK
︎︎︎ BRAND IMAGE





CARRIE IS HERE   CARRIE IS HERE  CARRIE IS HERE   CARRIE IS HERE   CARRIE




DESIGN。ART DIRECTION。

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担任设计。美指。




Both logo and auxiliary elements use the spelling of LILY MLLE, which is distinguished by sans serif and handwriting. In daily use, thick serif or irregular serif is also used as text identification to create a "light formal, high recognition "Effect. The use of the main color purple is to consider the public’s inherent impression of jewelry, a little luxury and mystery, and integrate it to deepen the relationship, but avoid large areas of high saturation in use, and the picture should be as simple and light as possible, conveying a touch of vitality and elegance.


LOGO及辅助元素均使用了LILY MLLE的拼写，以无衬线体及手写体区分，在日常使用上也会用粗衬线体或不规则衬线体用做文本标识，营造“轻正式，高辨识”的效果。主色调紫色的采用则是考虑了大众对珠宝的固有印象， 些许奢侈及神秘， 顺势将其融合加深关联，但在使用上避免大面积的高饱和，画面尽可能简洁轻快，传递出一丝活力及一丝优雅。















































VALENTINE’S DAY ILLUSTRATION。

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情人节插画绘制。



The 2022 Valentine's Day "In the Name of Love" event packaging, with the target group as the main body of the portrait, is presented in the form of a simple line draft, with purple as the element embellishment, and the scene is focused on the festival.


2022情人节“以爱之名”活动包装，
以目标人群作为画像主体，使用简约的线稿形式呈现，紫色做为元素点缀，场景化点题。










VALENTINE’S DAY。

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情人节KV。









CAMPAIGN KV。

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活动KV。







SPECIFICATION。

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规范。