LOOKBOOK

︎ CHXXXL/IAMNOT
︎ 2022/LOOKBOOK

︎︎︎ ART DIRECTION

The theme of this look shoot is "In fashion,we are equal". Through the contrast between the pure white background and the bold performance of the model, the concept of male and female is blurred, focusing on capturing the explosive emotions of the characters, implying breaking the tradition from a traditional perspective, so as to express the product.

此次的look拍摄主题为“穿着不设限，性别无定义”。通过纯白的背景与模特大胆张扬的表现形成反差，并模糊男女性别一概念，着重捕捉人物爆发式的情绪，暗示着站在传统的角度打破传统，从而将产品进行表达。