︎SHENZHEN,CHINA
︎DESIGNER,ART DIRECTOR
©️CARRIEYANGISHERE


︎DESIGN,ART DIRECTOR
︎GUANGDONG,SHENZHEN








©️CARRIEYANGISHERE






PART OF
︎︎︎MY WORK

FROM 2021

TO 2024 




2024, 資深海外品牌設計

—Kilala




Overseas/Design
東南亞/歐美/俄羅斯︎︎︎
Bright eyes bright life.

The visual style of kilala overseas is different from that in China. The audiences and cultures of different countries are very different. For the European, American and Southeast Asian markets, during the design process, we are often troubled by whether we should cater to the audiences of various countries or unify the brand style.


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2023, 陳列平面主設計

—Loho




Loho/Roadshow
線下路演︎︎︎

Glasses are the image —what loho wants to convey and hope to be remembered by the public.

Young, trendy, and accessories-oriented, on this basis, the offline roadshow is designed. The theme of this time is "style up". The extended design of graphics and color matching are relatively public. The exhibition venue is in a dazzling shopping mall, and the transmission of information is Be direct and eye-catching within the brand’s specifications.


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2022, 美術指導

—Chxxxl




LookBook/Branding
時尚相關︎︎︎
FIND YOUR INNER.

The visual identity system upgrade of the chxxxl is presented in a minimalist but rebellious form, emphasizing the expression of "remodeling and deconstruction, destruction and rebirth".


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2022, 美術指導

—LilyMlle




Branding / Campaign
珠寶品牌︎︎︎
LILY MLLE's visual identity system is based on light jewelry and light fashion.

It is different from the design of the product itself. The packaging diverges around the keyword "light", focusing on conveying nature, daily life, romance, and relaxation, so that the concept of jewelry is closely related to consumers. Shorten the distance between jewelry and consumers, and create fashion accessories suitable for different occasions.


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2022, 美術指導

—MadeByMe




User Interface / Logo
集合店介面設計︎︎︎
The new dimension of information explosion, everyone can become an in fluencer

 MADE BY ME is a brand collection store, serving CHXXXL/IAMNOT/HXXXXS/LILY MLLE and other brands.The interface style is mainly simple and individual, and the LOGO design continues the company's previous simplicity and high recognition.


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2022-2024, 美術指導

—LookBook




Chxxxl/Iamnot/Kilala
look拍攝︎︎︎
"In fashion,we are equal"

 Through the contrast between the pure white background and the bold performance of the model, the concept of male and female is blurred, focusing on capturing the explosive emotions of the characters, implying breaking the tradition from a traditional perspective, so as to express the product.


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2022-2024, 美術指導

—BrandImage




LilyMlle/Kilala
形象片拍攝︎︎︎
"In fashion,we are equal"

Through the contrast between the pure white background and the bold performance of the model, the concept of male and female is blurred, focusing on capturing the explosive emotions of the characters, implying breaking the tradition from a traditional perspective, so as to express the product.


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2021, 品牌主設計

—Aiwolv




Vi/Design
規範設計︎︎︎
Find your way.

 The brand visual identity system of Aiwolu is developed around the choice of road, to advocate modern young people to break stereotypes, dare to try, have the courage to sing "I did it my way", and support every kind of self-confidence, health and breakthrough lifestyle.



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2021, 品牌設計

—Dickee




Poster/LogoUpgrade
logo升級︎︎︎
Logo  upgrade.

Standardized drawing based on the original LOGO thermometer graphics, the letter "K" is removed from the arc, showing a sharp and stable state. The whole combination is rounded up and down, combining rigidity and softness. Red represents passion, challenge, and passion, and the arc represents soft protection. It will accompany you to challenge various extreme sports and enhance the pleasure of enjoying sports.



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2021-2024, 設計

—Poster




Poster/KV
海報設計︎︎︎
The content includes work and personal creation. There is no fixed style for the time being, and it is still in the stage of exploration, but I like to mix the fonts together and blend them with the screen to generate interest.



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©CARRIEYANGISHERE
︎BLUEDORA
︎THE SONG I WROTE