Mainly responsible for the interface design of KILALA Southeast Asia and the United States platforms, including Shopee, Instagram, independent websites, Tictok, Xiaohong mall and local exhibition materials and packaging. In the extension of style, we continue the domestic positive, energetic and youthful tone; in the use of colors and graphics, the crowd portrait information provided by Southeast Asian operations can be combined with domestic color matching to maintain brand unity. The saturation has been improved, and the auxiliary graphic application of splicing color blocks has been added, but it is still in the experimental stage and the performance is more flamboyant.
On the other hand, European and American presentations have already accumulated market experience, and past data feedback shows that product information and benefits are more attractive to consumers. The selection of models also tends to favor people with different skin colors, and the design layout is as simple and elegant as possible.

主要负责KILALA东南亚及美国平台的界面设计，其中包括虾皮、Ins、独立站、Tictok、小红mall及当地会展物料和包装。在风格的延伸上，延续国内积极、活力、年轻的调性；在色彩及图形的运用上，经东南亚运营给出的人群画像信息，可以结合国内的色彩搭配，在保持品牌统一的基础上将饱和度提高，新增了拼接色块的辅助图形应用，但仍处于实验阶段，表现上更为张扬。
反之欧美的呈现，因已经有了市场沉淀，经以往的数据反馈——产品的信息及利益点更能吸引消费者，模特的选择也倾向于多肤色人群，设计的版式上则尽量简约大气。